Art and design · INESC
Translating tax justice, for INESC
A series of pieces helping INESC explain dry budget and tax topics: tax havens, corporate tax breaks and cuts in access to medicines.
Animation still · Forest Criações
- Client
- INESC
- Year
- 2017 to 2018
- Territory
- Brazil, with English versions
- Format
- Infographic, GIF, animated video and bilingual publication
The challenge
INESC is a reference in public budget analysis, but its topics tend to be technical: capital flight, tax expenditures, budget execution. For these studies to mobilize society and push for transparency, they had to be translated into images, short stories and easy-to-read publications, in Portuguese and English.
Watch
What we delivered
- Infographic, GIF and webcard on tax havens
- Animated video "Só acredito vendo" (Seeing is believing), with an English version
- 12-page publication on the medicines budget, in Portuguese and English
- Forest Comics for INESC
What we did
For the study on tax havens, we created an infographic with a top-hatted character who pats a child on one side and hides bags of money on the other: for every dollar of aid to developing countries, ten disappear into tax havens. A GIF completed the idea, with an X-ray revealing the city being sucked up through a coconut straw.
In 2018, the video "Só acredito vendo" explained that Brazil forgoes about BRL 250 billion a year in tax incentives, twice the health budget, and invited the public to sign a petition for transparency. That same year, we designed and laid out, in Portuguese and English, the publication analyzing the effects of austerity on the medicines budget, including the Farmácia Popular (People's Pharmacy) program.
Outcome
INESC now has its own pieces to take its research to social media and international tax justice forums, in accessible language and with a consistent identity.
