Art and design · INESC
Investimentos e Direitos na Amazônia: brand and templates for INESC
Identity for INESC's project monitoring hydropower dams, financing and public policy in the Amazon, with a newsletter and cards ready for the team.
- Client
- INESC
- Year
- 2016
- Territory
- Amazon, with INESC headquartered in Brasília
- Format
- Project visual identity and editorial templates
- Funding
- Mott Foundation, Heinrich Böll Foundation and Fastenopfer
The challenge
INESC's Investimentos e Direitos na Amazônia (Investments and Rights in the Amazon) project publishes analyses of large hydropower dams, BNDES financing and tax incentives granted to high-impact projects. But it had no brand of its own: articles circulated on Facebook with improvised cards and got lost among the Institute's other projects, and the website offered no attractive print version.
What we did
What we delivered
- Counter-brief
- Visual identity with a color system by theme
- Newsletter template for articles, in an open file
- Facebook cards with icons
- Image for the project website
We designed the project's visual identity and turned its three workstreams into a color code: orange for investments, lime green for financing and blue for public policy.
Based on it, we created a newsletter for the articles and a family of social media cards with icons by topic. Everything was delivered in open files, so the INESC team could produce new pieces without relying on a designer.
Outcome
The project gained consistent, easily recognizable pieces on social media. The partnership with INESC continued in the following years with the Orçamento & Direitos series and materials on tax justice.
