Art and design · WWF-Brazil
GSSI: the biomes that aren't forests matter too
Factsheet, infographic, presentation and English-language video for WWF's initiative to protect grasslands and savannas, biomes covering over half the planet.
- Client
- WWF-Brazil
- Year
- 2022 to 2023
- Territory
- Global, with a focus on the Brazilian Cerrado
- Format
- Factsheet, infographic, presentation and video in English
The challenge
Grasslands and savannas, such as the Cerrado, cover 54% of the Earth's land surface, account for 80% of global agricultural production, store large amounts of carbon and are home to a quarter of the world's population. Even so, they receive far less attention than forests. The WWF network's Global Grasslands and Savannahs Initiative aims to end the loss of these habitats and halve the footprint of production and consumption. This had to be explained in English, to an international audience, with dense data and many overlapping themes.
What we did
What we delivered
- Three-page illustrated factsheet
- Infographic
- Presentation
- Original illustrations, map and icons
- Script and video in English
We created a dedicated visual system, with illustrations of savanna landscapes, a map and a family of icons, applied to a three-page factsheet, an infographic and a presentation.
The factsheet went through seven rounds with technical teams across the WWF network until the text was simple and precise. We closed the package with a short English-language video that sums up the cause.
Outcome
The WWF network gained ready-to-use materials to present GSSI at international forums and partner meetings, helping put the Cerrado and other savannas on the global conservation agenda.
