Film and video · WWF-Brazil
The Cerrado Initiative in an interview documentary, for WWF-Brazil
An interview film presenting the WWF Network's Cerrado Initiative and the transformations it proposes for the biome by 2030, with English subtitles.
Photo: Thiago Foresti
- Client
- WWF-Brazil
- Year
- 2018 to 2019
- Territory
- Cerrado biome, with a focus on Matopiba. Interviews in Brasília and São Paulo
- Format
- Interview documentary, with English subtitles
- Funding
- WWF-Brazil and the WWF Network
The challenge
The Cerrado is the most biodiverse savanna in the world and the source of the country's major river basins, and half of it has already been converted. WWF-Brazil was launching the Cerrado Initiative, a WWF Network project, and needed to present it to donors, NGOs, public officials, companies and the network itself. The message had to be positive, science-based and understandable to people who don't speak the organization's internal vocabulary.
What we did
What we delivered
- Field script and editing script
- Interviews with six people
- Video in Portuguese with English subtitles
We structured the video around five questions: why the Cerrado matters, why the initiative matters, what the vision for the future is, what transformations are proposed and how to get there. We filmed interviews in Brasília and São Paulo with managers from WWF-Brazil and the international network.
The edit, with no narration, lets the voices lead the story. Animations show where the biome is and the rivers it feeds; charts show deforestation and its advance into Matopiba; title cards explain technical terms. The editing script went through four versions with the client, and the final version was given English subtitles to circulate in the international network.
“It may be the first biome in the world where we can show that it's possible to reconcile high-tech, high-intensity production, productivity creating wealth for the country, with natural environments that are conserved and protected, with traditional communities and local communities making a living from conservation.”
Outcome
The video was published in Portuguese in April 2019 and in English in June of the same year, as the initiative's introduction.
