Film and video · WWF-Brazil
PES and the National Biodiversity Award, for WWF-Brazil
WWF-Brazil videos on payments to farmers who conserve, and the piece that boosted applications to the National Biodiversity Award.
- Client
- WWF-Brazil
- Year
- 2019
- Territory
- Cerrado and Pantanal, in the Upper Paraguay Basin, and a national campaign
- Format
- Video editing and a 30-second video for social media
The challenge
WWF-Brazil was supporting Cerrado and Pantanal farmers to join payment for environmental services (PES) programs, which reward those who conserve water, soil and vegetation, and needed to show this experience clearly. That same year, the third edition of the National Biodiversity Award, created by the Ministry of the Environment in 2014, had few applications a month before the deadline, and WWF, a partner in the award, asked for a quick video to turn things around.
What we did
What we delivered
- Counter-briefs
- Scripts
- Editing of videos on PES
- 30-second video for the Award
- Versions for social media
For PES, we edited the raw footage into videos that explain the mechanism in the voices of those who take part.
For the Award, we created a 30-second video in a few weeks, with the campaign's visual identity, presenting the six categories and showing how simple it is to apply, with an open file for updates in case the deadline was extended.
Outcome
WWF-Brazil gained material to promote PES to farmers and partners, and the Award campaign got a piece of its own for the final weeks of applications.
