Film and video · ARCA Multincubadora and EIT-UFMT
Technology incubators and social ventures, for UFMT
An institutional video presenting UFMT's two incubators, EIT and ARCA, and their work incubating companies and solidarity economy ventures.
Animation still · Forest Criações
- Client
- ARCA Multincubadora and EIT-UFMT
- Year
- 2011 to 2012
- Territory
- Cuiabá (MT), Federal University of Mato Grosso
- Format
- Institutional video, 3 to 4 minutes
The challenge
The Technology Innovation Office (EIT) and ARCA Multincubadora are two UFMT organizations that incubate new ventures along two lines: companies and social technology. They needed a short video that would explain this work and attract new applicants.
The film
What we delivered
- Script
- Image and sound recording
- Editing, soundtrack and finishing with animation
What we did
We produced a 3 to 4-minute video with interviews, footage and narration: script, recording, logging, editing, soundtrack and finishing with animation. The interviewees include Wilson Luconi, president of ARCA, and Nicolau Priantes, a researcher and member of Coorimbatá, one of the incubated ventures.
It was Forest's first signed contract, in December 2011, when the company was still pre-incubated at ARCA itself.
“We have two lines of work, both companies and social technologies. Our role is to foster and develop the company so it reaches its own maturity and sustainability.”
Outcome
The two incubators launched the video with the announcement "EIT e ARCA lançam vídeo sobre Economia Solidária e Tecnologia Social" (EIT and ARCA launch a video on solidarity economy and social technology).
