Ongoing communications · ARCA Multincubadora and EIT-UFMT
Communication for UFMT's incubated ventures
Communication consulting for UFMT's ARCA Multincubadora, with support for interns and content about incubated ventures.
Still from the EIT and ARCA institutional video · Forest Criações
- Client
- ARCA Multincubadora and EIT-UFMT
- Year
- 2012 to 2013
- Territory
- Cuiabá (MT), Federal University of Mato Grosso
- Format
- Communication consulting and content production
The challenge
ARCA Multincubadora, a mixed incubator at the Federal University of Mato Grosso (UFMT), needed to give media visibility to the social and technology-based ventures it supported, and relied on interns from the Technology Innovation Office (EIT) to produce this content.
What we did
What we delivered
- Consulting to promote incubated ventures in the media
- Guidance for EIT interns on content production
- Direct support for four ventures, with visits and stories
For six months, starting in August 2012, Forest provided communication consulting to the incubator: it guided the interns in producing content and worked directly with four incubated ventures, with visits, content production and promotion on the Rede Forest de Comunicação Sustentável and on ARCA's website.
The service was provided as an exchange, deducted from Forest's own incubation fee, since Forest was then pre-incubated at ARCA.
