Film and video · Imazon
Amazônia vista do Espaço: a web series for Imazon
A web series that turns Imazon's satellite data into short stories about deforestation, regeneration and public policy in the Amazon.
- Client
- Imazon
- Year
- 2019 to 2020
- Territory
- Legal Amazon and Pan-Amazon; filmed in Belém (PA)
- Format
- Web series, 14 episodes
The challenge
Imazon holds a large collection of maps, satellite images and research on the Amazon, and is a constant source for the press. But in news stories the institute is always quoted: it never tells, in its own words, the stories its data reveal. The idea was to bring this knowledge to ordinary citizens, in the language of social media, without losing scientific rigor and without sounding like activism.
The film
What we delivered
- 2 episodes of up to 4 minutes
- 12 episodes of about 1 minute
- Portuguese and English versions, with subtitles
- Scripts, narration, title cards and bumpers
More videos from this project
What we did
Together with the institute, we proposed Amazônia vista do Espaço (The Amazon Seen from Space), a web series with two episodes of up to 4 minutes and twelve of 1 minute. The topics came from Imazon's own collection: what satellites reveal, the deforestation alert system, regeneration, water drying up, protected areas, illegal roads, cattle ranching, logging, wildcat mining and climate.
We filmed in Belém with the team's researchers and analysts and combined the interviews with satellite images, maps, headlines and a light, humorous narration. Each episode ends by inviting viewers to the next. And we followed a rule set by the institute: never present a problem without pointing to a solution.
The scripts went through seven rounds of review with Imazon, and the series was delivered in Portuguese and English.
“If they feel the law isn't going to be enforced, they change their behavior.”
Outcome
The series was delivered in Portuguese and English, with subtitles. All 14 episodes are on Forest's YouTube channel.
