Storytelling and social media · Fundo Socioambiental CASA
Teia da Sociobiodiversidade on social media
From zero to 12,700 followers in 22 months: posts, reels, collabs and influencers taking the Teia da Sociobiodiversidade to people who had never applied for a grant.
- Client
- Fundo Socioambiental CASA
- Year
- 2024 to 2026
- Territory
- Nationwide, in collab with supported projects from every region
- Format
- Social media management, reels and influencer marketing
- Funding
- Fundo Socioambiental CAIXA, through Fundo CASA
The challenge
The Teia was born without a profile, without an audience and with a concept that is hard to explain. Its social media had to promote two public calls with tight deadlines and, at the same time, speak to traditional communities and young people from urban peripheries who don't usually follow philanthropic funds.
What we did
What we delivered
- Profile creation and editorial line
- More than 300 pieces, including posts, carousels, stories and reels
- Reels with a spokesperson and with content creators, in collab
- "De olho na Teia" and "Teia na Mídia" series
- Paid traffic for the calls
- Quarterly metrics reports
We created the profile and its editorial line. In the first call, a spokesperson explained in reels what sociobiodiversity is, what the funding lines were and how to apply on the Casa Digital platform. Creators from the Perifa Sustentável collective took the call to their audiences in collabs, and paid traffic drove people to the website.
After the selection, the profile became a showcase for the network of supported projects: welcome reels, testimonials recorded by the projects themselves, collab posts and the series "De olho na Teia" (Eyes on the Teia) and "Teia na Mídia" (Teia in the Media). In the second quarter of 2026 alone there were 68 collaborative posts with supported projects, the highest volume in the profile's history.
Every quarter, a metrics report showed what was working and guided adjustments to the editorial line.
Outcome
In 22 months, the profile went from zero to 12,734 followers, with 2.17 million views and 82,000 interactions. The second call's pages reached 53,438 views.
