Fundo CASA on Belém's big screens during COP30

At COP30 in Belém, Fundo CASA would be present at the official UN conference and at Casa Sul Global, the parallel space organized by Global South funds. As part of its 20th anniversary campaign, the fund booked digital screens and kiosks at three points in the city. The challenge was to sum up two decades of community philanthropy in silent 15-second pieces that an international audience on the move could read from a distance.

We designed two videos that rotate every five days, to refresh the campaign throughout the conference. The first, "Sustentar a vida em comum" (Sustaining shared life), introduces Fundo CASA through three ideas: nature, people and cities; local wisdom and global impact. The second, "Escuta e ação nos territórios" (Listening and action in the territories), reminds viewers that the territories to be preserved are inhabited and invites them to learn about the fund's philanthropy through a QR code.

We followed the rules of outdoor media to the letter: photos in the foreground, strong contrast, no more than three short lines per screen, highly legible fonts and no white backgrounds. The images come from photo essays that photographers such as Araquém Alcântara and Priscila Tapajowara made in the communities the fund supports, within the 20th anniversary visual identity.

For social media, we edited a fast-paced reel with photos from six territories, an organic soundtrack and sounds synced to the images, such as fire, sea and wind, with credit for each photographer.

The two videos were delivered to alternate every five days on the screens and kiosks Fundo CASA booked in Belém for the conference. The reel took the 20th anniversary campaign to the fund's social media.