Teia da Sociobiodiversidade website: a call that drew 3,862 proposals

The Teia da Sociobiodiversidade (Sociobiodiversity Web) was set to support 400 projects by traditional and local communities, with up to BRL 100,000 each. Many of these organizations had never competed in a call for proposals. The call page had to explain new concepts, such as sociobiodiversity businesses and nature-based solutions, show who could apply and guide people all the way to the application, without too much text and working well on mobile phones.

We wrote and designed a single page, within the Fundo CASA website, organized as a path: what the Teia is, who can apply, the two funding lines, examples of communities, the application step by step and the timeline. A form at the very top offered guidance material for those who wanted to learn how to put a project together, and feature banners led visitors from the main site to the page.

The site followed the initiative's cycle. After each selection, it gained pages with the selected projects. In the second call, it added the Q&A workshops, the new deadline and a more visible application button. We monitored traffic and reported the numbers to the client.

The two calls received 3,862 proposals, and 60% of applicants in the first call had never been supported by Fundo CASA. The Teia page and the results pages are among the most visited on the Fundo CASA website in 2025.