Film and video · ISPN
Série Agroindústria: from field to shelf, for ISPN
Eight animated tutorials for ISPN that teach cooperatives and associations how to set up safe agro-processing units, from açaí to cassava flour.
- Client
- ISPN
- Year
- 2021 to 2022
- Territory
- Cerrado, Caatinga and Amazon, in communities supported by PPP-ECOS
- Format
- Series of 8 animated videos, about 32 minutes
- Funding
- PPP-ECOS Fund, coordinated by ISPN
The challenge
Since 1994, the PPP-ECOS Fund, coordinated by ISPN (the Institute for Society, Population and Nature), has supported 567 community projects and more than 20,000 families. Many of them process what they harvest, such as açaí, nuts, fruit, fish and flour. To sell in formal markets, however, they need proper facilities and good hygiene practices, subjects full of regulations and hard to access for those just starting out.
The film
What we delivered
- Counter-brief
- Scripts and storyboards for the eight episodes
- Animation
- Narration
- Editing
More videos from this project
What we did
We organized the technical content into eight episodes: two general ones, on how to plan an agro-processing unit and apply good manufacturing practices, and six dedicated to processing units for açaí, coconut and nuts, fruit and vegetables, cassava flour, baked goods and fish.
The scripts turn regulations into practical steps, and the animation shows the workflow inside each unit, from receiving raw materials to packaging. The narration sets a conversational tone, free of jargon.
Animation: Isaque Martins. Narration: Maria Garcia.
Outcome
ISPN gained a library of tutorials for training sessions, technical visits and social media, helping community groups formalize and reach new markets.
“ISPN has several partnerships with Forest, both for producing books, booklets and reading materials and for audiovisual projects. I can attest to the Forest team's deep commitment, as well as their sensitivity to and knowledge of socio-environmental issues.”
