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Young Indigenous men run carrying logs in a traditional race

Film and video · ISPN

PGTA Seminar: videos and visual identity, for ISPN

Videos and visual identity for the seminar that brought together 16 Indigenous peoples of the Cerrado and Caatinga around their territorial and environmental management plans.

Client
ISPN
Year
2018 to 2019
Territory
Indigenous lands in the Cerrado and Caatinga in nine states. Seminar in Brasília
Format
Two videos, visual identity and book design
Funding
ISPN seminar with Funai, the Ministry of the Environment and UNDP; projects supported by the Climate Fund and Funai

The challenge

Territorial and Environmental Management Plans (PGTAs) are the main instrument of PNGATI, Brazil's National Policy for Territorial and Environmental Management of Indigenous Lands, created in 2012. In 2018, after supporting 14 projects in 21 Indigenous lands, ISPN, Funai and the Ministry of the Environment organized a seminar in Brasília to discuss the results. The policy had to be presented in a motivating way, instilling pride in those who built the plans and showing the diversity of formats, from ethnomaps to action plans.

The film

What we delivered

  • Seminar opening video
  • Coverage video, with narration
  • Seminar visual identity and design of the PGTA books

More videos from this project

What we did

We produced an opening video summarizing the policy and the project portfolio, with interviews with Indigenous and government representatives, and a coverage video of the seminar, narrated by Ciça Hermann, recording the debates, the climate change panel led by the Indigenous Climate Change Committee and the launch of the publications.

We also created the visual identity for the seminar and the books. The design draws on Indigenous cultures: earthy tones with the vibrant colors of crafts and body painting, graphic patterns, geometric shapes and photos cut into organic forms. Each book got variations to reflect the people it features.

Outcome

The seminar brought together 16 peoples from nine states and closed with a document in which Indigenous participants call for continued support for PGTAs. Four PGTA books were launched at the event.

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