Art and design · WWF-Brazil
Projeto Bacias: an atlas and videos on the Ribeirão Jequitibá, for WWF
An atlas and three videos on the Ribeirão Jequitibá river basin, in Minas Gerais, and the partners joining forces to secure enough clean water.
- Client
- WWF-Brazil
- Year
- 2017 to 2018
- Territory
- Ribeirão Jequitibá basin: Sete Lagoas, Prudente de Morais, Funilândia, Capim Branco and Jequitibá (MG)
- Format
- Printed atlas and three short videos for social media
- Funding
- WWF-Brazil and Ambev, with Embrapa, Emater-MG, the Rio das Velhas Basin Committee, the Ribeirão Jequitibá Subcommittee and the basin's municipalities
The challenge
Since 2010, WWF-Brazil and Ambev have worked together for the sustainable use of water. In the Ribeirão Jequitibá basin, around Sete Lagoas, the partners already had an extensive assessment, with data on water quality and availability and the Productive Environmental Zoning. What was missing was translating it for farmers, municipalities, the basin committee and residents, people outside science.
What we did
What we delivered
- Photographs and drone footage of the basin
- Text editing, redrawn maps and figures, and layout of the atlas
- Three videos of about 1 minute with interviews, drone footage and infographics
We started with the atlas. We reorganized the table of contents and turned the technical language of the zoning and water risk study into accessible text, without losing rigor. Maps and figures were redrawn, with boxes for concepts such as river basin, karst soil, recharge zones and illegal wells. We photographed and filmed with a drone the pastures, urban sprawl, native vegetation, roads and springs.
Then came three videos of about 1 minute for social media, with voices from WWF-Brazil, Ambev and the basin subcommittee. The edit combines interviews, B-roll, drone footage and infographics in the atlas style.
