Small investments, big results: a whiteboard animation for Fundo CASA

Fundo CASA funds a network of small community-based projects in South America and, in ten years, had supported more than 1,300 initiatives. But the people caring for these territories remained barely visible to social investors around the world. The fund needed to tell its story simply, show that it is current and relevant, and open the way to new donors, individuals and companies.

We proposed a whiteboard animation in the spirit of RSA Animate videos. The script starts from a question and a scenario that seems utopian, and gradually reveals that this reality exists and is practiced by small organizations the fund supports. The guiding image is the butterfly: a flap of wings that seems insignificant and, added to others, becomes a hurricane.

The narration presents the fund systemically, highlights the networks it fosters and explains the projects' two paths: securing rights in the face of threats and designing sustainable solutions. The film closes with the map of South America and the CASA logo.

The work followed the stages of counter-brief, script, storyboard and editing, with client approval at each one. In 2019, we made the English version and an extended version for meetings and events with funders.