Art and design · ICMBio
Visitor Center panel for the Brasília National Forest, for ICMBio
An illustrated panel wrapping the four walls of the Brasília National Forest Visitor Center, guiding visitors along a trail about water, the Cerrado and visitation.
- Client
- ICMBio
- Year
- 2018
- Territory
- Brasília National Forest (DF), in the Descoberto basin, Cerrado
- Format
- Illustrated panel for the visitor center's four walls
The challenge
The interpretation plan for the Brasília National Forest called for reorganizing visitation and revitalizing the Visitor Center, until then filled with banners, photos and assorted furniture. ICMBio wanted a continuous panel showing how the forest is part of people's daily lives, above all through the water of the Descoberto basin, and inviting people to visit and volunteer. It also had to dispel the idea that the National Forest is just a plantation of exotic trees.
What we did
What we delivered
- Layout proof, based on a visit to the room
- Proof of concept for the illustration style
- Vector illustrations of wildlife, plants and people
- Iconographic map of the National Forest and the Federal District
- High-resolution final art and application mockups
We visited the room, with a pyramid-shaped floor plan and a suspended column, and designed a layout that treats the four walls as a trail. A suggested route takes visitors through blocks of text that also work on their own, designed to be read from about a meter from the wall, once the illustrations have caught the eye.
The illustrations feature Cerrado wildlife and plants, such as the maned wolf, the tapir, the red-legged seriema, the yellow ipê, the pequi and the buriti palm, alongside people cycling, birdwatching and caring for springs. A map places the National Forest among the other protected areas and the administrative regions of the Federal District. The palette harmonizes with the room's eucalyptus wood.
The work followed stages approved by the client, from layout proof to final art, with mockups of the application on each wall.
