ICMBio institutional film: Brazil's federal protected areas

In 2025, ICMBio, Brazil's federal protected areas agency, turned 18 without an up-to-date institutional film. The institute, responsible for nearly 350 federal protected areas, wanted to present itself as a state institution, science-based and present across the country, rather than a distant or bureaucratic agency. The film also needed to speak to people who know little, or know the wrong things, about environmental issues, and it could not rely on new footage.

We wrote a script that makes the institute's mission, "cuidar da natureza com as pessoas" (caring for nature with people), the thread of the whole story. The text opens with a pause, moves through the diversity of biomes and categories of protected areas, and arrives at the people: brigade members, researchers, traditional communities and visitors.

The film was edited entirely from ICMBio's and partners' image archives. Figures of scale, such as the protected area, the families living in the protected areas and park visitation, took shape in motion graphics and kinetic typography. The voice-over is by Cecília Hermann, chosen from voice tests approved by the client.

From the main edit, we produced the 1-minute version for social media and all the requested variations: horizontal and vertical formats, Portuguese and English subtitles, versions with and without logos, subtitle files and end screens.