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Paper cutout animation: clouds of smoke form the letters CO2 over a burned landscape

Film and video · Mato Grosso State Public Prosecutor's Office

Mato Grosso sem Fumaça: an animation on air pollution and health

An animation narrated by a child, with experts, showing how burning trash, cigarettes and wildfires pollute the air people breathe in Mato Grosso.

Client
Mato Grosso State Public Prosecutor's Office
Year
2012
Territory
Mato Grosso
Format
Illustrated animation with interviews

The challenge

The Mato Grosso State Public Prosecutor's Office wanted to talk about air pollution and health in a state that suffers every year from dry-season fires. The subject had to reach the public in a simple, relatable way.

The film

What we delivered

  • Script and storyboard
  • Animation
  • Interview recording
  • Soundtrack
  • Final video

What we did

We created the script and storyboard for an animation in which a child tells what she learned at school about the atmosphere: the thin layer of air surrounding the planet, breathing, Lavoisier's law, burning trash, cigarette smoke, the role of forests and the problem of fires.

The narration alternates with interviews recorded by Forest. The video went through a round of adjustments with the Prosecutor's Office team, with re-recorded interviews and added photos.

Page of the animation's script and storyboard

Outcome

In 2018, the publisher Editora FTD asked for permission to use a frame from the video in a series of textbooks.

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