Storytelling and social media · Mato Grosso State Public Prosecutor's Office
Água para o Futuro: characters and comics for Cuiabá's springs
Characters, comics and GIFs gave a voice to water and springs in Mato Grosso on the Prosecutor's Office project page, which reached more than 526,000 people.
- Client
- Mato Grosso State Public Prosecutor's Office
- Year
- 2017 to 2018
- Territory
- Mato Grosso, focused on Cuiabá and its springs
- Format
- Characters, comics and social media management
The challenge
The Água para o Futuro (Water for the Future) project, run by the Mato Grosso State Public Prosecutor's Office, wanted to bring the public a subject that seems far from daily life: protecting springs and Cuiabá's water security. Water crisis, consumption and the Cerrado had to be discussed on social media in a light way, without losing the rigor of the sources.
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What we delivered
- A cast of wildlife and water characters
- Comics, webcards and animated GIFs
- Facebook page management, with calendar and boosting
- Monthly metrics reports
- 2 animated videos
More videos from this project
What we did
We created a cast of characters to talk about water: Gota (Drop), the Jacaré-paguá caiman, the red-spotted green tree frog, among others. With them, we produced short comics, webcards and animated GIFs, always with text approved by the project and data from sources such as the UN, WHO, Embrapa and IBGE.
Topics ranged from water security and conscious consumption to rain gardens and the Cerrado as the cradle of waters. In one comic, the caiman wrings out a plastic cup to reveal the water hidden in industrial production. In another, Gota goes to a shooting gallery to talk about waste.
We also managed the page, with a publishing calendar, occasional boosting and monthly reports showing what drove the most engagement. At the end of 2017, we also delivered two animated videos, "Quero ver uma nascente" (I want to see a spring) and "Saudade de Cuiabá cidade verde" (Missing green Cuiabá).
Illustration and art direction: Forest.
“Dry? Not at all! Besides its huge biodiversity, the Cerrado quenches the thirst of all of Brazil!”
Outcome
In less than a year, the page gathered 5,205 likes, more than 526,000 people reached, 714,000 impressions and 28,000 reactions. Content featuring the animals and on water protection drove the most engagement.
