Storytelling and social media · Fundo Socioambiental CASA
A reel for Fundo CASA's Amazônia Resiliente call
A launch reel for Fundo CASA's Amazônia Resiliente call, made in under two weeks for World Environment Day.
Film still · Forest Criações
- Client
- Fundo Socioambiental CASA
- Year
- 2025
- Territory
- Legal Amazon, filmed in Boa Vista (RR)
- Format
- Vertical reel for social media, with a WhatsApp version
- Funding
- Fundo CASA. The call supports 30 projects of up to BRL 50,000, totaling BRL 1.5 million
The challenge
Fundo CASA wanted to launch the Amazônia Resiliente (Resilient Amazon) call on June 5, World Environment Day. The call helps communities adapt to climate change, especially droughts, floods and lack of access to water. The deadline was tight, and the video had to reach small organizations in remote territories, in plain language.
Watch
What we delivered
- Counter-brief and script
- Filming with a presenter and teleprompter
- Vertical reel for Instagram and a lighter version for WhatsApp
- Reel cover and caption text
Premieres Dec 7
What we did
Building on a suggestion from the fund itself and the text of the call, we did the counter-brief, script and filming in under two weeks. The script opens with rain on the trees and water in the rivers, moves through data on the Amazon Basin, presents the funding lines (drinking water, climate adaptation, and agroecological and agroforestry systems) and closes with dates, amounts and the invitation to submit proposals.
The presenter, Ângelo Santarém, from Fundo CASA, recorded in Boa Vista (RR). During review, the client changed an expression at the start that was flagged as possibly ableist toward deaf people. We also delivered the reel cover and the post caption.
Outcome
The reel was delivered in time for the call's launch on June 5, 2025, with a lighter version to circulate on WhatsApp.
