Storytelling and social media · Aliança Cerrado
Forest Comics for the Jardim Cerratenses, for Aliança Cerrado
Forest Comics strips for Aliança Cerrado to promote the Jardim Cerratenses and talk about sociobiodiversity and Kalunga culture with humor.
- Client
- Aliança Cerrado
- Year
- 2017 to 2018
- Territory
- Brasília Botanical Garden (DF)
- Format
- Two comics for social media, with an A4 version
The challenge
Aliança Cerrado needed to invite the public to the Jardim Cerratenses, with a market of Cerrado products, cultural performances and the opening of the exhibition "Brasil Diverso: O Encontro de Culturas Tradicionais da Chapada dos Veadeiros" (Diverse Brazil: The Meeting of Traditional Cultures of Chapada dos Veadeiros), and explain topics like sociobiodiversity in a light way.
What we did
What we delivered
- Comic "Sociobiodiversifique-se" (Sociobiodiversify yourself)
- Comic "Sussa"
- Post copy
- Versions adapted to A4
We created two comics in the Forest Comics format. The first, "Sociobiodiversifique-se", explains that sociobiodiversity values traditional communities and family farmers and invites readers to taste Cerrado cuisine at the market.
The second, "Sussa", plays with the word and introduces the sussa, a traditional Kalunga dance from Brazil's Center-West. The posts promoted the event program at the Brasília Botanical Garden, and the comics got an A4 version the following year.
