Art and design · ONF Brasil
Brochures for Fazenda São Nicolau, ONF Brasil
A trilingual brochure telling 25 years of reforestation, carbon and biodiversity at Fazenda São Nicolau, in the Amazon of Mato Grosso.
- Client
- ONF Brasil
- Year
- 2018 to 2024
- Territory
- Fazenda São Nicolau, Cotriguaçu (MT), circulated in Brazil, France and at COP16 in Colombia
- Format
- Print and digital brochure, in Portuguese, English and French
The challenge
Fazenda São Nicolau is an open-air laboratory: more than 7,000 hectares of native forest, nearly 2,000 hectares of pasture reforested with 50 native species, more than 1 million tonnes of CO₂ absorbed and 40 species discovered on site. ONF needed to present all this to partners and international delegations, first at the PETRA project committee in 2018 and then at the COP16 biodiversity conference in Cali, in 2024, without drowning readers in numbers.
What we did
What we delivered
- Graphic design
- Map of the farm
- Biodiversity and carbon infographics
- Texts on research, local integration and environmental education
- Portuguese, English and French versions
- Print specification and supervision
We designed a brochure that reads like a guided tour: a map of the farm with its areas of native forest, reserve, management and reforestation, followed by the biodiversity and carbon figures in the spotlight and short texts on research, integration with neighbors and environmental education.
In 2024, we updated the piece with the client: we trimmed the numbers and added a section on the farm's products and services, animal silhouettes and the list of more than 20 partner institutions. The final version came out in Portuguese, English and French.
“Today a new forest has risen in this place.”
Outcome
ONF Brasil took the trilingual brochure to COP16 and now uses it as the farm's institutional presentation.
