Ongoing communications · ONF Brasil
ONF Brasil: a decade of science communication
Nearly a decade telling the science of a reforestation farm in the Amazon: website, news, newsletters in Portuguese and French, and social media for ONF Brasil.
- Client
- ONF Brasil
- Year
- 2013 to 2022
- Territory
- Fazenda São Nicolau, Cotriguaçu, in northwestern Mato Grosso, with audiences in Brazil and France
- Format
- Ongoing support: science journalism, website, bilingual newsletter, social media and graphic pieces
The challenge
Since the 1990s, ONF Brasil has run one of the largest reforestation and carbon sequestration projects in the Amazon of Mato Grosso, Fazenda São Nicolau. The farm hosts research on biodiversity and carbon and an environmental education program with the Cotriguaçu community. The results were valuable but little known beyond technical reports, and the company had to report to partners in Brazil and France.
What we did
What we delivered
- reflorestamentoecarbono.com.br website, created in 2015 and redesigned in 2016
- Science journalism stories
- Email newsletter in Portuguese and French
- Visual identity for social media and the newsletter
- Year-end cards and commemorative cards
- Metrics reports
- Invitation for the TerrAmaz project
We took on ONF Brasil's communication on an ongoing basis. We turned scientific papers and field activities into accessible stories, published on the reflorestamentoecarbono.com.br website. The news went out to partners in an email newsletter, which from 2018 was also published in French.
We created the visual identity for social media and the newsletter, with themed bands for reforestation, carbon and REDD+, as well as year-end and commemorative cards. Each cycle, ONF received metrics reports on the website, social media and mailings. The website also became the company's channel for calls for proposals and terms of reference.
Outcome
ONF Brasil had a regular flow of content for nearly a decade, with its own website and a bilingual newsletter that brought the farm closer to its French partners. The relationship extended to other projects, such as the PETRA platform, the environmental education program and brochures for international conferences.
