Film and video · ICV
Alta Floresta, a municipality seeking sustainability, for ICV
In two and a half minutes of animation, we tell how Alta Floresta left the list of the Amazon's top deforesting municipalities and became a sustainability benchmark.
- Client
- ICV
- Year
- 2014 to 2015
- Territory
- Alta Floresta, northern Mato Grosso
- Format
- 2D animation of two and a half minutes, in Portuguese and English
The challenge
Founded in 1976 in the middle of the forest, Alta Floresta grew by cutting down trees, like so many towns on the Amazon frontier. In 2007, it landed on the Ministry of the Environment's deforestation blacklist, lost access to credit and, in 2011, faced water shortages caused by degraded springs. The turnaround came with a local pact among the municipal government, farmers, unions and civil society, supported by ICV. The challenge was to tell this story, full of dates, policies and numbers, in a way anyone could understand and that would serve as an example for other municipalities.
The film
What we delivered
- Script and storyboard
- Animatic
- Animation with original illustrations
- English-subtitled version
- Launch materials and DVD insert
What we did
We wrote the script with ICV over three rounds, turning a timeline of almost 40 years into a story with a beginning, a crisis and a turnaround. The storyboard and original illustrations by artist Ric Milk gave the town a face: the radio announcing record deforestation, the fires, the monitoring satellite, the hands joining to change course.
After the animatic was approved, we finished the animation and produced the English-subtitled version and the launch materials: YouTube cover, webcard and DVD insert.
Illustrations: Ric Milk.
Outcome
The animation was launched in Alta Floresta in 2015, and ICV now uses it to present the municipality's experience to officials, partners and funders in Brazil and abroad.
