Art and design · ICV
ICV's stand at the Sabores da Floresta fair
A seal, stand graphics and totems that took family farming from northern Mato Grosso to a food fair, with a virtual reality experience.
Illustration: Forest Criações
- Client
- ICV
- Year
- 2019
- Territory
- Northern Mato Grosso
- Format
- Seal, stand graphics and totems
- Funding
- Amazon Fund, ICV's Redes Socioprodutivas project
The challenge
As part of the Redes Socioprodutivas project, ICV set up a tasting stand at the Sabores da Floresta fair to showcase family farm products. The space needed its own identity and a way to identify partner businesses.
What we did
What we delivered
- Seal "Este empreendimento apoia a agricultura familiar da região" (This business supports local family farming)
- Tasting stand graphics
- Two 55 by 154 cm totems
We created the seal "Este empreendimento apoia a agricultura familiar da região" (This business supports local family farming), the stand graphics and two totems.
One of the totems invited visitors to see the farms in the 360-degree videos Forest produced that same year, shown on virtual reality headsets at the stand itself.
