Film and video · ICV
Family farming in 360-degree video, for ICV
Two 360-degree videos took visitors at a food fair to spend a day with Brazil nut gatherers and cheese makers from family farms in Mato Grosso.
- Client
- ICV
- Year
- 2019
- Territory
- Cotriguaçu and Alta Floresta (MT)
- Format
- 2 360-degree videos for virtual reality headsets
- Funding
- Amazon Fund, ICV's Redes Socioprodutivas project
The challenge
ICV's Redes Socioprodutivas project was set to take part in the Sabores da Floresta fair in Alta Floresta in July 2019. The project's communication plan had shown that consumers prefer family farm products when they connect with the story of the people who make them. These stories had to be told in a way that would let visitors feel where their food comes from.
The film
What we delivered
- Scripts for both episodes
- 360-degree filming and drone footage
- Editing and narration
- Experience stand, seal, totems and banner
What we did
We proposed an immersive 360-degree video experience, in which producers' words are tied to the place where they live. In May 2019, we filmed with the Brazil Nut Gatherers' Association of the PA Juruena settlement, in Cotriguaçu, and with the family of Sítio Sombra da Mata, in Alta Floresta, cheese makers linked to Aspoaf.
The scripts invite viewers into the forest to follow the workday: the gatherers' shed, the milking and the cheese making. Drone footage opens each film, and the narration guides the eye.
For the fair, we designed the stand where the experience took place, with phone headsets, headphones and swivel chairs, plus a seal for the restaurants, two totems and a banner with the invitation "Dê um mergulho na Agricultura Familiar" (Dive into family farming).
“Welcome, everyone, to the best office in the world: the forest.”
