Film and video · SAVE Brasil
Lagoa do Peixe and conservation during the pandemic, for SAVE Brasil
Short videos defending Lagoa do Peixe National Park and showing the role of conservation during the pandemic, made for public hearings and social media.
Film still · Forest Criações
- Client
- SAVE Brasil
- Year
- 2020 to 2021
- Territory
- Lagoa do Peixe National Park (Mostardas and Tavares, RS) and SAVE reserves in Pernambuco and Minas Gerais
- Format
- Short videos with narration, interviews and motion graphics
The challenge
Lagoa do Peixe National Park, on the coast of Rio Grande do Sul, is a stopover for migratory birds that fly thousands of kilometers. Its status as a national park was threatened by proposals to downgrade it to an Environmental Protection Area, and SAVE needed films that would explain the issue to legislators and the community. In 2020, the organization also wanted to show the role of conservation during the pandemic, without sounding like a celebration of the crisis.
The film
What we delivered
- Three narration scripts and field filming at Lagoa do Peixe National Park
- Three videos about the park, each for a different audience
- Two short videos on conservation during the pandemic
Premieres Jan 20
More videos from this project
What we did
For the park, we proposed a series of three videos, each for one audience: an emotional film for the general public, a technical yet light one for legislators and one for the local community. The team did the counter-brief with SAVE, wrote the scripts, traveled to the park to film footage and interviews, and finished the videos with motion graphics.
For the pandemic, we created two videos of up to one minute, in social media language, that work without sound. The first shows positive and negative effects of lockdown on the environment and defends the work of conservation. The second introduces the SAVE team that kept caring for the reserves.
