Film and video · GIZ
RoadMap ABEMA: Brazilian states' climate targets, a film for GIZ
A film explaining RoadMap ABEMA, a dashboard that tracks the climate targets of Brazil's 27 states, screened at the association's 40th anniversary congress.
- Client
- GIZ
- Year
- 2025
- Territory
- All 27 states, filmed in Goiânia (GO)
- Format
- Institutional film, about 3 minutes
- Funding
- GIZ, through the Climate Change Policy Program (PoMuC), with ABEMA
The challenge
Since 2023, Brazilian states have tracked their emission reduction targets on an interactive dashboard, RoadMap ABEMA, created from the ABEMA Climate Charter and its 17 commitments. ABEMA is the association of state environmental agencies. In 2025, it was turning 40 and the platform was getting an update. GIZ needed a film that would explain the tool to public officials and technical staff, show the states' leading role and encourage use of the dashboard, without creating competition among them.
What we did
What we delivered
- Outline and script
- Interview and professional voice-over
- Motion graphics and platform demo
- Portuguese and English versions, with and without subtitles
We wrote the script based on the counter-brief (our written reading of the client's brief), the program's fact sheets and an interview with Milvo Gabriel Prevedello Di Domenico, coordinator of ABEMA's Climate Technical Chamber, filmed in Goiânia. The story starts from the role of state governments, moves through the charter and its commitments, and arrives at a demo of the dashboard.
In motion graphics, we animated the states coming together around the pact, and the platform's data. We presented a preliminary version to GIZ and incorporated its suggestions: footage of Belém, because of COP30, animated charts, ABEMA's colors and the logo strip only at the end.
We delivered the film in Portuguese and English, in time to be screened at the panel "Rumo à COP30: o protagonismo dos estados" (Toward COP30: the leading role of the states), at ABEMA's 40th anniversary congress in May 2025.
“Subnational governments play a strategic role in tackling climate change, because it is on the ground that action actually happens.”
