Film and video · UNICEF
Youth and companies of UNICEF's One Million Opportunities
A video and reels with young people and managers from Unilever, Claro and Magazine Luiza, taking UNICEF's One Million Opportunities initiative to a global audience.
- Client
- UNICEF
- Year
- 2025
- Territory
- Partner companies of the initiative in Brazil
- Format
- Testimonial video and reels, in Portuguese and English
The challenge
The coordinator of UNICEF's One Million Opportunities initiative (Um Milhão de Oportunidades) was invited to the Generation Unlimited global meeting in New York and needed to present the program to global leaders, companies and civil society. The task was to give the initiative a face: to show the real impact of connecting young people aged 14 to 29 with companies, in a tone full of joy and life.
The film
What we delivered
- Interview guide approved by UNICEF
- 4K filming with managers and young people from three companies
- Main video with Portuguese and English subtitles
- 9 vertical reels in Portuguese and English
- Transcripts and raw footage
What we did
We interviewed a manager and a young person from each partner company, Unilever, Claro and Magazine Luiza, following a guide approved by UNICEF. The managers talked about the partnership, recruitment and onboarding; the young people, about their dreams, their first job and what they had learned. We filmed in 4K, with B-roll shot at the workplaces themselves, no stock footage.
In the edit, we delivered the main video with subtitles and credits in Portuguese and English and the branding of UNICEF, the initiative and Generation Unlimited. The transcripts went to UNICEF so the team could choose the lines for each cut.
The same material produced nine reels for the initiative's social media: one per interviewee and one per company, in both languages.
