Film and video · Projeto Saúde e Alegria
The sociobioeconomy and Dona Joelma's bees, for Saúde e Alegria
Two short films explain the sociobioeconomy in practice: how standing forest generates income and how Dona Joelma brings native bee honey to market.
- Client
- Projeto Saúde e Alegria
- Year
- 2024 to 2026
- Territory
- Western Pará, in the Tapajós and Arapiuns regions
- Format
- Two short videos for social media
The challenge
Sociobioeconomy is a hard word. Saúde e Alegria needed to explain it to its social media audience, without jargon, through the lives of people who work with the forest, and to show the stingless bee honey chain, an activity that in Pará was still seeking a protocol and regulation.
The film
What we delivered
- Video Você sabe o que é sociobioeconomia? (Do you know what the sociobioeconomy is?)
- Video Dona Joelma e as abelhas (Dona Joelma and the bees)
More videos from this project
What we did
One video explains the idea of the sociobioeconomy and how each action, from the tree nursery to community-based tourism, strengthens a link in the same chain.
The other follows native bee honey, from hive management to bottling, in Dona Joelma's own voice.
