Film and video · WWF-Brazil and Instituto Humanize
Cerrado agroextractivists: from harvest to supermarket
A film closing two years of a WWF-Brazil and Instituto Humanize project with cooperatives and seed collectors in the Cerrado of Minas Gerais.
- Client
- WWF-Brazil and Instituto Humanize
- Year
- 2021 to 2022
- Territory
- Sertão Veredas Peruaçu Mosaic, northern Minas Gerais
- Format
- Institutional film of about 6 minutes
The challenge
Between 2020 and 2021, the WWF-Brazil and Instituto Humanize project supported agroextractivist cooperatives (people who live from harvesting forest products) and seed collector networks in the Sertão Veredas Peruaçu Mosaic, in northern Minas Gerais. The work involved income generation, the restoration supply chain and the Cerrado's place in public policy. At the close, the numbers and stories had to be consolidated into a record that would show donors and partners what had changed in the territory.
The film
What we delivered
- Work plan
- Structure and script in five versions
- Graphic design
- Narration
- Final edit
More videos from this project
What we did
We built the film around people: farmers, extractivists and collectors who turn sociobiodiversity into income.
We created a dedicated graphic design to present the data and went through five rounds of script with the WWF team until the final version.
Outcome
WWF-Brazil and Instituto Humanize gained an audiovisual record of the project, used in reporting, events and digital channels.
