Website for the Campos do Cerrado project

The Cerrado's native grasslands suffer from a perception problem. Conserved and degraded grassland look alike, the plants are small and go unnoticed, educators lack teaching materials and the public doesn't feel part of that landscape. The SEMAD-GO and Unicamp project needed a website that would inform without tiring the reader and serve very different audiences, from specialists to children.

We started with research. We analyzed benchmark websites from around the world and mapped each audience's pain points: teachers without materials, researchers far from practice, tourists without information, artists without a space. This led to an architecture that sorts visitors by intent, with areas to get to know the grasslands, download resources, understand the project and read stories from the field.

The design followed the visual identity Forest created for the project: large photographs, short blocks of text, illustrations of the species and the golden and green palette of the grasslands. The wireframes went through four versions before the style guide and the final layout. Forest also built the site and supported the department's team through publication.

The project gained its own address within the Goiás state government portal, bringing together the native grassland identification manual, the documentary and the project's stories.