Film and video · GIZ
RECA: quality, flavor and origin from the Amazon, for GIZ
A trilingual film that took RECA, an agroforestry cooperative from Rondônia, to the Brazil stand at BIOFACH, the world's largest organic trade fair, in Germany.
- Client
- GIZ
- Year
- 2021 to 2022
- Territory
- Nova Califórnia (RO), screened in Nuremberg, Germany
- Format
- Institutional film of up to 5 minutes, in Portuguese, English and German
- Funding
- GIZ, with the Ministry of Agriculture
The challenge
RECA brings together more than 300 farming families in Nova Califórnia, Rondônia, and works with more than 40 species in agroforestry systems, producing fruit pulps, butters, oils and other organic products. In 2022, the Ministry of Agriculture invited the cooperative to exhibit at BIOFACH, in Nuremberg. At a time of rising fires and deforestation in the Amazon, it was a chance to show the European market that producing with the forest standing is possible, and the video had to work at a busy stand, for buyers from many countries.
The film
What we delivered
- Counter-brief and script
- Footage selection
- Voice-over and editing
- Portuguese, English and German versions
More videos from this project
What we did
We built the script around three ideas that matter to buyers: quality, flavor and origin.
The video presents the cooperative's history, the agroforestry system and the products, with narration and subtitles in Portuguese, English and German, finished in time for the fair.
Outcome
RECA arrived at BIOFACH with its own video, shown at the Brazil stand and later used by the cooperative in negotiations and on social media.
