Film and video · GIZ
Mata Atlântica sem lixo: how Itacaré closed its dump, for GIZ
Two videos for GIZ on the closure of the Itacaré dump in the Atlantic Forest: a news-style story and an advertising piece to inspire other municipalities.
- Client
- GIZ
- Year
- 2022
- Territory
- Itacaré (BA), Atlantic Forest
- Format
- 2 videos of about 3 minutes, with translated and sign language versions
- Funding
- GIZ, ProteGEEr project, with the Ministry of the Environment and the International Climate Initiative (IKI)
The challenge
Waste management is one of the most overlooked fronts of climate protection: open dumps emit methane, contaminate soil and water and threaten biodiversity. In 2022, ProteGEEr supported the closure of the Itacaré dump in Bahia, which operated in the middle of the Atlantic Forest. GIZ wanted to show this emblematic case to international funders and, at the same time, convince other municipalities that closing a dump is possible and worthwhile.
The film
What we delivered
- Counter-brief
- Scripts, with six rounds of review
- Image and interview research
- Narration and editing
- Translation, subtitles and a version with a Brazilian Sign Language (Libras) window
Premieres Dec 21
More videos from this project
What we did
We proposed two videos in different languages for the two audiences. The first, "Mata Atlântica sem lixo" (Atlantic Forest without waste), in a news-story format, tells the story of Itacaré, with testimonials and before-and-after footage.
The second, "Benefícios de encerrar um lixão" (The benefits of closing a dump), in an advertising tone, sums up the gains for health, the economy and the climate. The scripts went through six versions with the technical team, and we delivered translated versions and versions with a Libras window.
Outcome
GIZ and ProteGEEr used the videos to present the Itacaré case to international cooperation partners and to raise awareness among municipal officials.
