Art and design · Associação Gente do Cerrado
Brand and website for the Verde Vida Project
Brand and website for a project restoring springs and streams in a Cerrado land reform settlement with 23,800 native seedlings and participatory management.
- Client
- Associação Gente do Cerrado
- Year
- 2013
- Territory
- Vitória settlement, Cerrado
- Format
- Visual identity and website
- Funding
- Petrobras Environmental Program
The challenge
The Verde Vida (Green Life) Project, run by the Associação Gente do Cerrado, aimed to restore 287 hectares of springs, streams and creek in the Vitória land reform settlement, plant 23,800 native Cerrado seedlings and introduce soil and water conservation techniques, with decisions made by a council of the community itself. The project needed a brand that would represent this collective restoration and a channel to show progress to the sponsor and partners.
What we did
What we delivered
- Brand and applications
- Website plan
- WordPress website with news, gallery and newsletter
We developed the Verde Vida brand from the project brief, with versions presented and adjusted until the final product, and its applications.
Next, we planned and built the website in WordPress, designed so the team could easily publish on its own: a home page with an updatable highlights box, news, an image gallery, newsletter sign-up and a space for the sponsor.
“The project will restore 287.338 ha of natural environment, spread across springs, streams and creek.”
Outcome
The project gained its own identity and a reporting channel managed by the local team.
