Art and design · APINUT
Interagir: the Tapirapé and settlers together for agroforestry
Brand, booklet, website and ongoing support for a project that brought the Tapirapé and land reform settlers together to restore land with agroforestry in the Araguaia.
- Client
- APINUT
- Year
- 2013 to 2015
- Territory
- Santa Terezinha, Araguaia Valley (MT): Tapirapé/Karajá Indigenous Land and the Presidente land reform settlement
- Format
- Visual identity, booklet, website, ongoing support and radio spots
- Funding
- Petrobras Environmental Program
The challenge
In Santa Terezinha, in the Araguaia Valley, Indigenous lands and land reform settlements share a region marked by conflict and invasions. The Interagir Project, proposed by the Indigenous association APINUT, bet on the opposite: combining traditional Tapirapé knowledge with family farmers' know-how to restore degraded areas with agroforestry systems. The communication had to convey this unprecedented partnership, be understood in the villages and the settlements, and reach the press and the sponsor.
What we did
What we delivered
- Brand and application guidelines
- T-shirts, caps, bags and giveaways
- Website and social media covers
- Stories for the website and the press
- Webcards and radio spots
- Layout of the project booklet
We created the Interagir brand and its application guidelines, and outfitted the project with T-shirts, caps, bags and other items used in field activities.
We made the website and social media covers and began producing stories that explained, in plain language, topics such as agroforestry, organic fertilization and heirloom seeds, also distributed to the press. We recorded spots for the region's radio stations. In 2015, we laid out the project booklet, which brought together the practices learned.
“Combining traditional Indigenous wisdom with family farmers' knowledge: that was the solution found to restore degraded soil.”
Outcome
Interagir gained visibility beyond the region, with stories in outlets such as the CicloVivo portal, and left a booklet recording the method for the communities.
