Ongoing communications · ILO
Ação Integrada: portal and support against slave labor, for the ILO
Five years with the ILO against slave labor: a portal, a plan, interviews with rescued workers, social media and press work in Mato Grosso, Maranhão and nationwide.
- Client
- ILO
- Year
- 2013 to 2018
- Territory
- Mato Grosso and Maranhão, with national actions and Brazil-Peru cooperation
- Format
- Portal, communication plan, content, social media and media relations
The challenge
The Ação Integrada (Integrated Action) Program was created in Mato Grosso in 2009 to break the cycle of slave labor: rather than only rescuing workers, it trains and reintegrates them. With technical support from the ILO, it served more than 700 people and was replicated in other states, such as Maranhão. The subject demanded extra care: telling the stories of people who had been enslaved without exposing them or making them victims again, and turning a public policy into a story for the press and social media.
What we did
What we delivered
- Portal of the Ação Integrada Movement
- Texts on good practices and labor rights
- Strategic communication plan
- Interviews with rescued workers, immigrants and ILO officials
- Webcards and infographics
- Press releases and media outreach
- Support for the 50 for Freedom campaign
In 2013, we created the portal of the Ação Integrada Movement, with news, good practices and guidance on labor rights.
From 2014, the relationship with the ILO became ongoing support: we drew up a strategic communication plan, produced webcards and infographics, and interviewed rescued workers, immigrants and officials of the organization. The stories reached TV stations and newspapers in Mato Grosso, and the work extended to the projects in Maranhão, cooperation with Peru and the fight against child labor.
Outcome
The partnership lasted five years and opened the way to other work with the ILO, such as the video with Wagner Moura, the ¡Soy Inmigrante, Tengo Derechos! campaign and the COMTRAE/SP brand.
