Ongoing communications · ILO
ILO: three years of telling decent work stories
For three years, Forest produced data, stories and infographics for the ILO to talk about slave labor, child labor and migration with the Brazilian public.
Film still · Forest Criações
- Client
- ILO
- Year
- 2016 to 2018
- Territory
- Brazil, focused on Mato Grosso, Maranhão, São Paulo and Pará, and cooperation with Peru
- Format
- Ongoing communications support and media relations
The challenge
The ILO has powerful figures on forced labor, child labor and migration, but they tend to stay locked in technical reports in English. The Brazil Office needed constant communication that could turn global statistics into messages close to the Brazilian public, without losing the rigor of a UN agency, and give a face to the people behind the data, with all the care the subject demands.
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What we delivered
- Strategic communication plan
- Card series Dados da Escravidão (Slavery Data) and Direito ao Trabalho Decente (The Right to Decent Work)
- Webcards with stories of rescued workers
- Infographics on migration, occupational health and child labor
- Field reporting
- Media relations for the 50 for Freedom campaign
- Press releases, mailing lists and reports
- Factsheet and video for the study on slave labor in Maranhão
What we did
We set up a support routine with a communication plan, story pitches, press releases and reports. We created card series and infographics for the ILO's social media and webcards with real stories of rescued workers.
We produced field reporting, such as the story of the Sete Mulheres do Chumbo (Seven Women of Chumbo), who grow a community garden in Poconé. In the 50 for Freedom campaign, we sent press releases to journalists and influencers and visited the reporters who cover Congress.
In 2017, we prepared press pitches for the Global Estimates of Forced Labour and Child Labour and, in 2018, we designed the factsheet and video for the study that measured contemporary slave labor in Maranhão.
Outcome
The ILO gained a regular presence in Brazilian media and on social media, with dozens of pieces on hard-to-tackle subjects. One of the stories written by Forest was republished on the international website of the 50 for Freedom campaign, and the outlet Nexo requested an interview with a survivor of slavery as a result of our press work.
“In its value proposition, Forest takes socio-environmental sustainability as its reference. For this reason, its entire content production process is guided by sensitivity to the fight against slavery-like labor and by deep respect for the victims, a differential that translates into efficiency and quality.”
