The First Seven Years of Colégio Waldorf Brasilis

Colégio Waldorf Brasilis, founded in 2006 in Cuiabá by an association of parents and teachers, completed its first setênio in 2013, the seven-year cycle that guides Waldorf pedagogy. The school needed to explain to new families an approach little known in the city, with theater, music and handcrafts in the curriculum, the same teacher following a class for years and decisions made in assembly, while keeping day-to-day communication with the school community alive.

We produced the video "O Primeiro Setênio", which tells the school's story and the theory of seven-year cycles with watercolor title cards, and created the launch identity, with art for social media and the DVD.

We wrote the series of short videos explaining Waldorf pedagogy through simple objects, such as a pencil and a flute, and topics such as theater and shared governance. Throughout the year, we handled the pieces for the school calendar: back-to-school banner, enrollment campaign, Christmas Bazaar, 8th grade play and the Adolescer Project brand.

The school now has a video telling the story of its first cycle and a coherent set of pieces for enrollment and events.