Film and video · Instituto Akatu
Nossas Mãos Podem Salvar o Planeta: a school, plastic and Akatu
A video report on the Juara (MT) school that turned plastic into mosaics and was named the most innovative initiative in the country in an Instituto Akatu project.
- Client
- Instituto Akatu
- Year
- 2012 to 2013
- Territory
- Juara (MT)
- Format
- Video report
- Funding
- Instituto Akatu, with Braskem and Instituto Faça Parte
The challenge
The project "Um novo olhar sobre o plástico" (A new look at plastic), by Instituto Akatu with Braskem and Instituto Faça Parte, received 115 initiatives on conscious consumption from schools across Brazil. The most innovative came from Juara, in rural Mato Grosso: students at Luiza Nunes Bezerra State School made mosaics from PET bottles and packaging that would otherwise end up in the trash. Akatu wanted to tell this story in an inspiring way, showing not only the artworks but the change the project brought to the school and the community.
The film
What we delivered
- Production outline and script
- Two days of field filming
- Editing and finishing
- Promotional cards and YouTube cover
More videos from this project
What we did
We prepared the outline and spent two days in Juara filming classes, workshops, the exhibition of the works at the regional fair, and conversations with teachers, students, parents and residents.
The script uses the mosaic itself as its thread: Nossas Mãos Podem Salvar o Planeta (Our Hands Can Save the Planet) opens with a panel of photos of Brazilian schools and zooms in until it reveals the Juara school, a small piece that makes a big difference. The story follows the creative process, the change in habits inside the school, the national recognition and the award-winning students' trip to the Braskem plant in Rio Grande do Sul.
Outcome
The video was published on YouTube and promoted by Akatu and Forest.
