Film and video · CRRA
Lagoa Encantada: communication for the Water Reuse Center
Videos, a feature story and ads tell how an abandoned sewage lagoon in Cuiabá became Lagoa Encantada, a research and education center on water reuse.
Animation still · Forest Criações
- Client
- CRRA
- Year
- 2012 to 2014
- Territory
- Lagoa Encantada Complex, CPA III neighborhood, Cuiabá (MT)
- Format
- Institutional videos, a feature story and newspaper ads
- Funding
- Petrobras Environmental Program, with UFMT and Sanecap
The challenge
For years, the CPA III sewage treatment station in Cuiabá was synonymous with bad smells, garbage and violence. After residents mobilized and partnerships were formed with the city government, UFMT and Sanecap, the site became home to the Water Reuse Reference Center (CRRA), sponsored by Petrobras. The project needed to show the city this transformation and promote its research, such as the residential water reuse system created by a Cuiabá teacher.
The film
What we delivered
- Video on residential water reuse
- Scripts for the Lagoa Encantada Complex and CRRA videos
- Feature story "A transformação de uma Lagoa" (The transformation of a lagoon)
- Ads for the newspaper Circuito MT
What we did
We wrote scripts that treat the story as a tale of transformation, playing with the meanings of the word "encantado" (enchanted). We produced videos with photos from the project's archive, aerial footage of the lagoon, a model of the complex and narration, organized around themes such as "believing in nature's power to regenerate" and "believing in good management of our resources".
We also wrote the feature story on the site's journey since the community embrace of the lagoon in 2005, and created newspaper ads on conscious water consumption.
“It was a desolate scene, like a horror movie: ugly, dirty and with extreme degradation of the landscape.”
