Ongoing communications · Instituto Ethos
Jogos Limpos: World Cup 2014 transparency in Cuiabá, for Ethos
Video coverage and media relations that took Instituto Ethos's 2014 World Cup transparency ranking to Mato Grosso's TV stations and news portals.
- Client
- Instituto Ethos
- Year
- 2013 to 2014
- Territory
- Cuiabá (MT)
- Format
- Event coverage and local media relations
The challenge
With the 2014 World Cup approaching, Instituto Ethos's Jogos Limpos (Clean Games) project was assessing how transparent host states and cities were about World Cup spending. Mato Grosso started out as the least transparent state in the first round of indicators and had delayed, heavily questioned construction projects. Ethos, based in São Paulo, needed a local team to record the debate in Cuiabá and then get the story into the Mato Grosso press, in a news cycle dominated by other crises.
What we did
What we delivered
- Filming and editing of the seminar videos
- Four press releases for the Mato Grosso press
- Press conference
- Interview scheduling
- Media report with clipping
In August 2013, we covered the seminar "Transparência na Copa 2014 em Cuiabá: Como está esse jogo?" (Transparency in the 2014 World Cup in Cuiabá: how's the game going?) and edited the videos for Ethos's YouTube channel.
In 2014, we took on local media relations for the launch of the second round of the Transparency Indicators: we wrote and distributed four press releases, organized a press conference with the Ethos representative, scheduled interviews and delivered a media report with the full clipping.
Outcome
The story was covered by TV Gazeta, TV Centro América and TV Record Cuiabá and picked up by portals such as Gazeta Digital, Olhar Direto, Diário de Cuiabá and Folha do Estado. The report gathers 15 clippings in less than three weeks.
