Art and design · ICV and FORMAD
Infographics on the Forest Code and pesticides, for ICV and FORMAD
We turned two technical documents by Mato Grosso civil society, on the Forest Code and pesticides, into illustrated, easy-to-read infographics.
- Client
- ICV and FORMAD
- Year
- 2015
- Territory
- Mato Grosso
- Format
- Illustrated infographics for poster and web
The challenge
In 2015, the New Forest Code had gone three years without being implemented in Mato Grosso, and the state ranked among the country's largest consumers of pesticides. FORMAD, a network of organizations that includes ICV, had produced detailed documents with proposals on both topics. But they were long, technical texts unlikely to reach the people who needed to push for change.
What we did
What we delivered
- Infographic "Código Florestal: o caminho da implementação" (Forest Code: the path to implementation)
- Infographic "A batalha contra os agrotóxicos" (The battle against pesticides)
- Original illustrations of characters and landscapes
- High-resolution versions for print
We read the documents and the workshop reports, selected the strongest data and organized each topic as a visual story. For the Forest Code, an illustrated path leads from the current scenario to the desired one, through the CAR, the restoration of permanent preservation areas (APPs), zoning, Indigenous lands and family farming.
In the pesticides infographic, the battle metaphor sets figures such as a 288% increase in pesticide use in 12 years and 64% of food contaminated against the alternative of agroecology, closing with six concrete proposals. All the illustrations were made to measure.
Forest Code illustrations: Dexter, with finishing by Maurício Mota.
See the full pieces
Outcome
The infographics took Mato Grosso civil society's proposals out of the technical documents, in poster format and onto social media.
