Art and design · Uniselva and UFMT
Visual identity for Mato Grosso's Municipal Sanitation Plans
Visual identity and mobilization kit for the sanitation plans of 106 municipalities in Mato Grosso, from the logo to the ballot box used in public consultations.
- Client
- Uniselva and UFMT
- Year
- 2015
- Territory
- 106 municipalities in Mato Grosso
- Format
- Visual identity and social mobilization kit
- Funding
- Funasa
The challenge
UFMT, with funding from Funasa, the national health foundation, was coordinating the drafting of Municipal Basic Sanitation Plans for 106 municipalities in Mato Grosso. The plans require participation by the public and local committees, and the project needed its own look and simple materials to explain the process and invite people to the consultations.
What we did
What we delivered
- Logo and base artwork
- Print and digital banners
- Sticker and invitation
- Cardboard ballot box
- Explanatory brochure
- Presentation
- Print shop coordination
We created the PMSB-MT visual identity from a base artwork and rolled it out into a logo, banners, a sticker, an invitation, a brochure and a presentation.
The brochure visually explains who makes the plan, from the coordinating committee to UFMT's implementation team, and the four pillars of sanitation: water, sewage, solid waste and drainage. We also designed a cardboard ballot box for the consultations in the municipalities.
Design: Attilio Zolin.
Outcome
The full kit was delivered in October 2015 to circulate in the municipalities' public consultations.
