Art and design · ONF Brasil and ONF International
Identity and website for PETRA, ONF's Amazon platform
Brand, guidelines, stationery and website for a French-Brazilian platform testing, in northwestern Mato Grosso, how to produce without deforesting.
- Client
- ONF Brasil and ONF International
- Year
- 2014 to 2016
- Territory
- Northwestern Mato Grosso, in Cotriguaçu and the surrounding region
- Format
- Visual identity, brand guidelines, stationery, event materials and website
- Funding
- FFEM, Peugeot and ONF
The challenge
PETRA, the Experimental Platform for the Management of Rural Territories in the Legal Amazon, was born within the Peugeot-ONF Carbon Sink project to bring to the Cotriguaçu region what was being learned at Fazenda São Nicolau: sustainable supply chains, research, environmental education and territorial management tools. Partners, however, confused the platform with the carbon project. It needed an image of its own, used consistently by a network of Brazilian and French institutions.
What we did
What we delivered
- Logo adjustment
- Brochure, folder, program and handouts for the launch workshop
- Brand guidelines
- Letterhead, business card and email signature
- Presentation and newsletter templates
- Website layout
In 2014, we adjusted the logo and produced the materials for PETRA's launch workshop: brochure, folder, program and handouts.
In 2016, we developed the brand guidelines, with colors, typography, minimum size, prohibited uses and a clear rule for ordering the logos of those who implement, manage, fund and support the platform. From there, we created letterhead, a business card, an email signature, a presentation template and a newsletter with section dividers by topic.
That same year, we designed the platform's website, with pages on the project, news and thematic areas such as sustainable production.
“Promote the dissemination of information about PETRA so that partners recognize the initiative's independence.”
Outcome
PETRA gained an identity independent from the Carbon Sink project and a kit partners began using in reports, presentations and newsletters. The brand remained present in ONF materials, such as the brochure for the 2018 steering committee.
