Ongoing communications · Filmambiente
Green Film Festival at the World Water Forum
Media relations for the Green Film Festival, the official film program of the 8th World Water Forum: 45 media hits, from Globo News to Correio Braziliense.
- Client
- Filmambiente
- Year
- 2018
- Territory
- Cine Brasília, Brasília (DF)
- Format
- Media relations for an environmental film festival
The challenge
In 2018, Brasília hosted the 8th World Water Forum, the first in Brazil. The Forum's official film program, Green Film, was organized by Filmambiente: 13 features and 26 shorts in competition, a children's session, a panorama showcase and the Green Drop award, from Green Cross Italy. The festival came from Rio de Janeiro and had to be discovered by the Brasília public in a few weeks, competing for space with the Forum's huge agenda.
What we did
What we delivered
- Outreach plan by news desk
- Press releases in Portuguese and English
- Email invitations for each screening
- Op-ed in Correio Braziliense
- Relations with journalists and directors
- Clipping and final report
We built the outreach strategy by news desk, with pitches for the city, culture, national and children's sections. We wrote the press releases for the festival, the screenings with debates, the children's program and the awards.
We created email invitations for each special screening, placed an op-ed in Correio Braziliense and handled relations with journalists and the films' directors through the closing.
See the full pieces
Outcome
The media relations report records 45 placements, including G1, Metrópoles, Correio Braziliense, Jornal de Brasília, Agência Brasília, DFTV, Globo News, TV Brasil, Rádio Nacional and the cover of Revista Roteiro, as well as cultural listings and children's guides.
