Art and design · Instituto Perene
Instituto Perene: changing the world one kitchen at a time
A brochure in Portuguese and English and a business card for Instituto Perene, which brings efficient stoves to rural families and generates certified carbon credits.
- Client
- Instituto Perene
- Year
- 2019
- Territory
- Recôncavo Baiano (BA) and Kalunga Territory (GO), headquartered in Brasília
- Format
- Bilingual institutional brochure and business card
The challenge
Instituto Perene replaces rudimentary wood stoves with efficient ones in rural communities, which reduces firewood use, improves indoor air and generates certified carbon credits. To talk to funders and partners in Brazil and abroad, the organization needed printed material that would explain, quickly and visually, how a simple technology benefits families, women and the climate.
What we did
What we delivered
- Counter-brief
- Brochure copy and graphic design
- English version
- Business card
- Print files
We organized the brochure's content into short blocks: healthy homes, carbon credits and the strength of women in the project. We developed the graphic design with the institute's photos and highlighted the key figures, such as 9,000 families served in more than 700 rural communities.
The brochure came out in Portuguese and English versions, and we also created the executive director's business card.
