Film and video · GIZ
FIP Paisagens Rurais: field science in four animations for GIZ
Four illustrated animations for GIZ that show Cerrado farmers and technicians how environmental compliance and low-carbon agriculture pay off.
- Client
- GIZ
- Year
- 2022 to 2023
- Territory
- Cerrado, in river basins across seven states
- Format
- Series of 4 illustrated animations of about 5 minutes
- Funding
- GIZ, FIP Paisagens Rurais project (Forest Investment Program)
The challenge
FIP Paisagens Rurais (Rural Landscapes) supports the recovery of native vegetation and the adoption of low-carbon farming practices in the Cerrado savanna, strengthening two public policies: the environmental compliance required by the Forest Code and the ABC+ Plan for low-carbon agriculture. Concepts such as legal reserves, pasture recovery and payment for environmental services (PES) are technical and full of acronyms. The challenge was to speak to farmers and extension workers clearly, without sounding like a government booklet.
What we did
What we delivered
- Counter-brief and key messages
- Scripts, with seven rounds of review
- Storyboards and illustrated scenes
- Original illustration, animation and narration
- Editing and finishing of the four videos
We started from the key messages defined with GIZ and wrote four scripts, each with a central idea: "Learning from nature to boost production in the field", "Fruits, seeds and economic development", "Responsible rural production, a good business" and "Environmental conservation becomes currency". The texts went through seven rounds with the technical team to ensure precision without losing flow.
Illustrator Bruno Medeiros created a visual world of the Cerrado, brought to life in Alan Adamys's animation and given voice by narrator Fernanda Faustino. Script and direction by Juliana Mendes.
Illustrations: Bruno Medeiros.
Outcome
GIZ and its partners now use the series in training sessions, events and social media, as support material for field technicians.
