Poço de Carbono Juruena: brochures, booklet, book and labels

For five years, the Poço de Carbono Juruena (Juruena Carbon Sink) project had been showing that development for Amazon peoples goes hand in hand with conservation. Some 2,500 people gathered Brazil nuts and sold them to Conab, the national food supply company, which passed the food on to schools, daycare centers and Fome Zero (Zero Hunger) families, reaching 38,000 people. The project also spread agroforestry systems, irrigation and environmental education. All this had to be explained to very different audiences, from farmers and students to the sponsor, and the experience had to be recorded.

We organized the content into a series of four thematic brochures, from the solidarity economy to the Brazil nut cycle, with photographs taken in the communities. For schools, we created a five-chapter environmental education booklet. We designed the project poster, adapted the product labels and took the photos for the Brazil nut recipe book.

On the audiovisual side, we produced the videos "Germinar" (Germinate) and "Intercâmbio Indígena" and a final documentary that closed the project cycle, delivered on DVD with a cover and label designed by Forest.

The project gained a set of materials for training, reporting and promoting Brazil nuts from northwestern Mato Grosso.