Ongoing communications · CRMV-MT
Four years of communication for veterinary medicine, for CRMV-MT
For four years, Forest ran communication for CRMV-MT: website, newsletters, press, social media and campaigns for veterinary medicine in Mato Grosso.
- Client
- CRMV-MT
- Year
- 2014 to 2018
- Territory
- Mato Grosso, headquartered in Cuiabá
- Format
- Integrated communications support
The challenge
A professional council has to speak to very different audiences at once. CRMV-MT, the Mato Grosso Regional Council of Veterinary Medicine, had to keep thousands of veterinarians and animal scientists informed about annual fees, elections, inspections and technical events and, at the same time, show society the profession's role in issues such as animal welfare, public health and the fight against wildlife trafficking. What was missing was an ongoing communication routine, with its own voice and a regular presence in the press.
What we did
What we delivered
- Website management and redesign
- Email newsletter
- Press releases and media relations
- Facebook management and event coverage
- Thematic campaigns, such as the one against wildlife trafficking
- Posters and leaflets
We took over the Council's communication end to end. We redesigned and began updating the website, created the email newsletter and its identity, organized the Facebook page and structured relations with the Mato Grosso press.
For the profession's key dates, we designed full campaigns, with posters, posts and texts: Veterinarian's Day, World Veterinary Day and Wildlife Trafficking Awareness Day. We also produced promotional material for the Congress on Bioethics and Animal Welfare and covered the Council's main events.
See the full pieces
Outcome
In May and June 2017 alone, the website received 27 new stories and 34,570 visits. A single press release reached 412 journalists, an organic post reached 2,741 people and the period's four newsletters had open rates of up to 19.28%.
